Photo from the 1925 New York Auto Salon

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As we were enlarging photos for a display at the Wills Sainte Claire Auto Museum,I noticed in the far right hand side of this photo is a Pierce-Arrow.

The Auto Salon differed from the auto SHOW in that it was for custom body-builders, such as Brunn & Willoughby etc.

In the series of photos we are Lincolns, Hispano-Suiza, Rolls-Royce and other high end marques.

I do not have any further info other than the show was held at the Hotel Commodore.

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This is a closeup of the overall photo. The P-A is behind the Lincolns on the far right, facing toward the back of the photo.

I especially like to see photos from “back in the day””.”

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I’m very surprised to see a Custom Body Series 80 shown at the NY Salon. I would have expected a Series 33 Pierce.

This body appears to be a club sedan? or maybe a Landaulete ??

I think I can see a crease in the top material that indicates the back section may fold down??

Greg Long

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Is that a “special”” radiator ornament?

I’ve seen that windshield treatment on Lincolns.

Very NEAT!

Bob”

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I agree with Greg that it is surprising to see a Custom Body Series 80. The windshield is commonly known as a Brewster Windshield although several couch builders incorporated this style into their own coach design. Attached is an example of a Packard with the Brewster Windshield on a Holbrook Custom body (photo credit to Hemming’s).

Also notice the Brunn & Co banner above the Series 80 on the wall. Just grasping at straws but that might indicate who built this Series 80.

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View looking northeast at salesroom for Pierce Arrow automobiles owned by Smith Motor Company. Location, 1404 East Douglas Avenue. Wichita Ka

Would love to have that flag!

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I wonder if it would effect sales if somone made a super elegant showroom floor these days. They have all electronic gadgets, but most are cold and sterile looking.

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Terry: can you run the digital version of the image through some form of enhancing software, that might be able to improve the expanded/enlarged image?

I think one version of PhotoShop I used to use had an option to improve a fuzzy image.. not that the result was always an improvement compared to the original, but often it did provide some clarity to an image.

Thanks,

Greg Long

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Greg,

Here is another look at the detail shot with , hopefully, more detail.

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