Northern California Region – NorCal
The Northern California Region, commonly known as NorCal, serves Pierce-Arrow Society members throughout Northern California and Nevada. The region has a long history within PAS and recently celebrated its 50th anniversary. NorCal members enjoy a wide variety of activities, including scenic tours, local car events, technical sessions, picnics, concours gatherings, and social events throughout the year. The region also frequently coordinates activities with other classic car clubs and welcomes members from outside the area as well.
NorCal has an active touring tradition and participates in many well-known automotive events such as Pebble Beach, the Ironstone Concours, Antique Autos in the Park, and regional driving tours throughout California and Nevada. Members often travel together to the Pierce-Arrow Society Annual Meet and enjoy exploring local roads, museums, private collections, and historic destinations along the way. NorCal also publishes its own newsletter, PASkey, to keep members informed about upcoming activities and regional news.
Welcome to the Northern California Regional group.
Use the tabs on the left to browse additional information about:
Events - Upcoming events and regional activities
Members - Region members and contact information
Documents - Newsletters and other documents
FAQ's - Frequently asked questions about the region
You can use these sections to stay informed about upcoming events, connect with other members, and learn more about the Great Lakes Region
Join local car enthusiasts every Saturday from 7:30–10:30 AM at Bagel Street Cafe in Mountain View, California.
Every Saturday · 7:30 - 10:30am
Guys
San Jose — the largest pre-war automobile show in the West.
Family-friendly outdoor event showcasing pre-1955 antique and classic cars with hands-on activities, rides, demonstrations, and live entertainment.
Cars in the Park: Antiques & Classics Through ’55 is a lively, family-oriented celebration of automotive history held at History Park. The event spotlights pre-1955 vehicles and pairs the display of classics with interactive experiences—touchable cars, a Model T assembly demonstration, kid-focused activities and scavenger hunts, historic trolley rides, live music, vintage fashion, crafting demonstrations and access to cultural and history museums. The atmosphere invites visitors to explore, learn and connect with hands-on heritage experiences.
San Jose
A lively and lovely event! Our annual art deco era picnic features vintage fashions, music, dancing, performances, and classic automobiles.
Alturas, California
Rodney Flournoy’s Modoc Tour is an annual automobile event held in the scenic northeast corner of California, drawing vintage car enthusiasts from across the country. The tour is known for its challenging, scenic routes, camaraderie among participants, and the opportunity to showcase rare and historically significant vehicles.
Murphys, California — featuring a dedicated Pierce-Arrow class.
The Ironstone Concours d’Elegance is an antique and classic car show that takes place each year at Ironstone Vineyards, 1894 Six Mile Road, Murphys, CA 95247. Some 300+ antique and classic cars participate in the Ironstone Concours d’Elegance. This show also features vintage trailers, motorcycles and wooden boats.
Sequoyah Country Club, Oakland
Two Northern California Region members participated.
Three members and two Pierce-produced Silver Arrows attended the 200-car gathering.
Minden, Nevada
A festive holiday outing for members and their automobiles.
A local picnic with fellow classic-car enthusiasts.
Three Pierce-Arrows are expected to participate.
Experience the world’s premiere celebration of the automobile at the Pebble Beach Concours d’Elegance
Join us on August 16, 2026 for the 75th Pebble Beach Concours d’Elegance at The Lodge at Pebble Beach in California. Watch style icons, innovative prototypes, and racing greats compete for the top prize in the collector car world, while you enjoy the camaraderie of auto enthusiasts from around the globe.
Santa Cruz, CA
Monday Aug 31, 2026
Registration starts at 4:00 at the Courtyard by Marriott Santa Cruz, 313 Riverside Ave, Santa Cruz, CA.
Call 831-419-8700, ask for Almira, the Sales and Event Coordinator, use code CCL to get the $159.00 rate
or use the weblink provided in this email.
Park trailers and tow vehicles at the parking Lot located on Third and Beach Street, there will be someone
to assist you. Then, drive your car to the hotel where we have indoor parking in the Garage.
At 5:00 there will be a meet & greet cocktail party followed by a buffet dinner.
Tuesday, Sept 1, 2026
Today will be a “behind the scenes tour” of the Santa Cruz Beach and Boardwalk.
Lunch will be served at the Boardwalk
After lunch, we will have a tour then visit two car collections.
Dinner is on your own or mini golf or bowling.
Wednesday, Sept 2, 2026
Today will be a full day tour up the coast with views of the redwood trees and beautiful coast.
Lunch will be at Pescadero Beach
Dinner will be a banquet at the famous “Coconut Grove”
Thursday, Sept 3, 2026
Today we will drive to Felton, visit Roaring Camp Railroad and take a train ride. Then we will conclude
with a lunch buffet at the Boardwalk.
You must be logged in as a current Pierce-Arrow Society member to see the list of Region members.
Q: Are dues required?
A: dues are $15 per year. To remain or become a part of the NorCal Region,
please send your renewal form to Membership Chair, Ann Beals.
Bob Jacobsen
NorCal Director
Director
Bob Jacobsen
Los Altos, CA
Vice-Director – Open
Secretary
Tony Costa
Westwood, CA
Treasurer
Jim Ochsner
Redwood City, CA
Director-At-Large
George Teebay
San Leandro, CA
Membership
Ann Beals
San Leandro, CA
PASKEY Design & Production
Laura Ochsner
(Temporarily done by Bob Jacobsen)
2021 Dues are FREE!
To remain or become a part of NorCal Region,
please send your renewal form to:
Membership Chair, Ann Beals.
PAS Winter Meet
Feb 25 – 28
OakRidge, TN
Mathews’ Memorial Tour (TBA)
March
Woodside
NorCal Multi-Club Tour (TBA)
April/May
PAS Annual Meet
June 8-12
Hershey, Pennsylvania
Hershey Meet Information
Cad-LaSalle Picnic
July 25
Cupertino
Pebble Beach Concours
August 15
Pebble Beach
Gatsby Summer Afternoon
September 12
Dunsmuir House, Oakland
Modoc Tour
Sept 13 – 16
Alturas
Antique Autos in the Park
Sept 19
San Jose – Pierce Featured
Ironstone Concours
Sept 25
Murphys’ – Pierce Class
NorCal Fall Tour (TBA)
(Open for Ideas!)
Holiday Brunch (Tentative)
Dec 5 or 12
San Francisco (Open to opinions)